109 lines
6.4 KiB
JavaScript
109 lines
6.4 KiB
JavaScript
// 复核指导文档中的关键数字（全部从原始 JSON 重算）
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import fs from 'node:fs';
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const J = JSON.parse(fs.readFileSync('.cdp/out/items-7d-30d.json', 'utf8'));
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const N = s => Number(s) || 0;
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const d7 = J.data.recent7d.items, d30 = J.data.recent30d.items;
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const kw = (items, re) => items.filter(x => re.test(String(x.name)));
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const agg = g => ({
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n: g.length,
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amt: +g.reduce((a, b) => a + N(b.amt), 0).toFixed(2),
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ord: g.reduce((a, b) => a + N(b.ord), 0),
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pv: g.reduce((a, b) => a + N(b.pv), 0),
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});
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const eff = a => a.pv ? +(a.ord / a.pv * 1000).toFixed(2) : 0;
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const sum = (items, f) => items.reduce((a, b) => a + N(b[f]), 0);
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const catAgg = (items, c4) => agg(items.filter(x => x.c4 === c4));
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const R = [];
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const chk = (label, got, want) => {
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const ok = String(got) === String(want);
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R.push(`${ok ? 'PASS' : '**FAIL**'} | ${label} | 实算 ${got} | 文档 ${want}`);
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};
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const chkNear = (label, got, want, tol = 0.02) => {
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const ok = Math.abs(Number(got) - Number(want)) <= tol;
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R.push(`${ok ? 'PASS' : '**FAIL**'} | ${label} | 实算 ${got} | 文档 ${want}`);
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};
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chk('商品数 7天/30天', d7.length + '/' + d30.length, '350/350');
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const dead30 = d30.filter(x => N(x.ord) === 0);
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const dead7 = d7.filter(x => N(x.ord) === 0);
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chk('30天零成交商品数', dead30.length, 220);
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chk('30天零成交占比%', (dead30.length / d30.length * 100).toFixed(1), '62.9');
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chk('30天零成交吃掉曝光', sum(dead30, 'pv'), 65841);
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chk('30天零成交曝光占比%', (sum(dead30, 'pv') / sum(d30, 'pv') * 100).toFixed(1), '26.7');
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chk('7天零成交商品数', dead7.length, 305);
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chk('7天零成交占比%', (dead7.length / d7.length * 100).toFixed(1), '87.1');
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chk('7天零成交吃掉曝光', sum(dead7, 'pv'), 27602);
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chk('7天有成交商品数', d7.filter(x => N(x.ord) > 0).length, 45);
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chk('30天有成交商品数', d30.filter(x => N(x.ord) > 0).length, 130);
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chk('7天 ipv=0', d7.filter(x => N(x.ipv) === 0).length, 130);
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chk('30天 ipv=0', d30.filter(x => N(x.ipv) === 0).length, 39);
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const hi7 = d7.filter(x => N(x.pv) >= 400 && N(x.ord) === 0);
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const hi30 = d30.filter(x => N(x.pv) >= 400 && N(x.ord) === 0);
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chk('7天 曝光>=400 且 0 单：个数/曝光', hi7.length + '/' + sum(hi7, 'pv'), '10/6815');
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chk('30天 曝光>=400 且 0 单：个数/曝光', hi30.length + '/' + sum(hi30, 'pv'), '47/39136');
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const top5 = [...hi30].sort((a, b) => N(b.pv) - N(a.pv)).slice(0, 5);
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chk('30天零成交曝光 Top5 合计', sum(top5, 'pv'), 8973);
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chk('30天零成交曝光第一名 ID/曝光', top5[0].id + '/' + top5[0].pv, '1087247905718/2573');
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chk('30天零成交曝光第二名 ID/曝光', top5[1].id + '/' + top5[1].pv, '1088948629635/1802');
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const cats30 = new Set(d30.map(x => x.c4));
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const deadOnly = [...cats30].filter(c => !d30.some(x => x.c4 === c && N(x.ord) > 0));
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chk('30天整类目零成交：类目数', deadOnly.length, 60);
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chk('30天整类目零成交：商品数', d30.filter(x => deadOnly.includes(x.c4)).length, 94);
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const D5 = agg(kw(d30, /D5\b/i)), D5_7 = agg(kw(d7, /D5\b/i));
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chk('30天 D5：商品/金额/单', D5.n + '/' + D5.amt + '/' + D5.ord, '3/46.8/6');
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chk('30天 D5 效率‰', eff(D5), 6.20);
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chk('7天 D5 效率‰', eff(D5_7), 9.35);
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const Q3 = agg(kw(d30, /Q3\b/i));
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chk('30天 Q3：商品/金额/单', Q3.n + '/' + Q3.amt + '/' + Q3.ord, '3/130.8/16');
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chk('30天 Q3 效率‰', eff(Q3), 7.27);
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const KP = agg(kw(d30, /Keep/i));
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chk('30天 Keep：商品/金额/单/效率', KP.n + '/' + KP.amt + '/' + KP.ord + '/' + eff(KP), '6/141.3/9/6.46');
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const BR = agg(kw(d30, /底托|支架|底座/i));
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chk('30天 底托/支架：商品/金额/单', BR.n + '/' + BR.amt + '/' + BR.ord, '9/420/13');
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const CHG = agg(kw(d30, /充电[线器]|数据线/i)), CHG7 = agg(kw(d7, /充电[线器]|数据线/i));
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chk('30天 充电线/器：商品/金额/单/效率', CHG.n + '/' + CHG.amt + '/' + CHG.ord + '/' + eff(CHG), '20/163.3/14/1.73');
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chk('7天 充电线/器 订单数', CHG7.ord, 0);
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const CB = agg(kw(d30, /组合|\+|套装/i));
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chk('30天 组合装：商品/金额/单/效率', CB.n + '/' + CB.amt + '/' + CB.ord + '/' + eff(CB), '25/185.7/14/1.35');
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const M10 = agg(kw(d30, /手环\s*10|手环10/i));
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chk('30天 小米手环10：商品/金额/单/效率', M10.n + '/' + M10.amt + '/' + M10.ord + '/' + eff(M10), '7/48.5/5/0.86');
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const TUO = catAgg(d30, '脱毛器');
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chk('30天 脱毛器(类目)：商品/金额/单/效率‰', TUO.n + '/' + TUO.amt + '/' + TUO.ord + '/' + eff(TUO), '8/122.7/2/0.26');
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const SCI = catAgg(d30, '科学实验');
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chk('30天 科学实验(类目)：商品/金额/单/曝光/效率‰', SCI.n + '/' + SCI.amt + '/' + SCI.ord + '/' + SCI.pv + '/' + eff(SCI), '12/166.1/16/18381/0.87');
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chk('7天 科学实验(类目) 订单数', catAgg(d7, '科学实验').ord, 0);
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const NEWM = d30.filter(x => /手环11|S1[01]|FIT\s*[45]/i.test(String(x.name)));
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chk('30天 新型号表带：条数/曝光/询单/单', NEWM.length + '/' + sum(NEWM, 'pv') + '/' + sum(NEWM, 'chat') + '/' + sum(NEWM, 'ord'), '4/4229/2/0');
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const byId = id => d30.find(x => x.id === id);
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const z8 = byId('1072025279094');
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chkNear('Z8底托 客单价', (N(z8.amt) / N(z8.ord)).toFixed(2), 31.32);
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const d2a = byId('953520780202');
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chkNear('D2A表带 客单价', (N(d2a.amt) / N(d2a.ord)).toFixed(2), 7.55);
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chkNear('客单倍数 Z8/D2A', (N(z8.amt) / N(z8.ord) / (N(d2a.amt) / N(d2a.ord))).toFixed(1), 4.1, 0.05);
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const q3 = byId('1083300318205');
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chk('Q3主链接 30天 单/金额/cvr', q3.ord + '/' + q3.amt + '/' + q3.cvr, '16/130.80/50.00%');
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const q3_7 = d7.find(x => x.id === '1083300318205');
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chk('Q3主链接 7天 单/曝光/浏览/询单', q3_7.ord + '/' + q3_7.pv + '/' + q3_7.ipvUv + '/' + q3_7.chat, '0/420/5/0');
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const z6_7 = d7.find(x => x.id === '1060307067942');
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chk('Z6Pro 7天 单/曝光/浏览/询单', z6_7.ord + '/' + z6_7.pv + '/' + z6_7.ipvUv + '/' + z6_7.chat, '0/435/10/0');
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const d5 = byId('1083298794612');
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chk('D5主链接 30天 单/金额/cvr', d5.ord + '/' + d5.amt + '/' + d5.cvr, '6/46.80/35.29%');
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chk('7天 明细 单/金额', sum(d7, 'ord') + '/' + sum(d7, 'amt').toFixed(2), '97/1017.70');
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chk('30天 明细 单/金额', sum(d30, 'ord') + '/' + sum(d30, 'amt').toFixed(2), '560/5690.00');
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chkNear('7天 金额缺口', (1106.70 - sum(d7, 'amt')).toFixed(2), 89.00);
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chkNear('30天 金额缺口', (5870.30 - sum(d30, 'amt')).toFixed(2), 180.30);
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const fails = R.filter(r => r.includes('FAIL')).length;
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R.unshift(`复核结果：${R.length - 1} 项，FAIL ${fails} 项\n`);
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fs.writeFileSync('.cdp/out/verify-guidance.md', R.join('\n'), 'utf8');
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